Generative AI: Hit the Gas or Pump the Break?
Banking Transformed with Jim Marous
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Generative AI and its Potential Applications
This chapter explores the concept of generative AI and its different types, highlighting its integration with other tools to produce various outputs. It discusses the potential impact of generative AI in the financial industry, including examples such as using chat GPT for redesigning product pages and executing marketing campaigns. The chapter also delves into the challenges of testing and adopting new AI models, the transformation of customer experiences, and the value proposition of personalized AI bots in financial services.
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