Hermès: luxury brand to market giant

Hermès is one of Europe’s most storied luxury brands, known for its Birkin bags and expensive silk scarves. One of the company’s biggest shareholders had been fifth-generation Hermès heir Nicolas Puech. But a few years ago, Puech made a shocking admission: he was out of money. And Puech’s Hermès shares, worth some $15 billion, were missing. In this first episode, WSJ’s Nick Kostov digs into one of the most baffling and epic financial sagas of this century. Jessica Mendoza hosts.

Further Listening:

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Are Diamonds Even a Luxury Anymore?

How a Miami Couple Used Empty Mansions to Pocket Millions

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