Survey snapshot: firms' innovation choices

In times of economic volatility, the temptation to focus on short-term profitability can become a trap that stalls longer-term projects designed to spur growth. Yet as our long-standing research shows, companies that take a through-cycle approach to investing in growth and innovation consistently outperform their peers. In this episode, three innovation strategy and value creation experts share their latest research and tips for achieving resilient growth.

Matt Banholzer is a senior partner in McKinsey’s Chicago office and co-leader of our Global Strategic Growth and Innovation Practice. Tim Koller is a partner in our Denver office and co-author of the best-selling book, Valuation: Measuring and Managing the Value of Companies, now in its eighth edition. And Laura LaBerge is a senior expert in our Strategic Growth and Innovation Practice and is based in our Connecticut office.

Related insights 

Investing in innovation: Three ways to do more with less 

Innovation in a crisis: Why it is more critical than ever 

Revolutionary innovations propelling growth 

A bigger, bolder vision: How CROs are propelling growth from the C-suite 

How top performers use innovation to grow within and beyond the core 

How innovation can accelerate industry momentum 

The eight essentials of innovation 

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