2min chapter

Marketing Against The Grain cover image

Timeless Marketing Advice from Seth Godin

Marketing Against The Grain

CHAPTER

Are You a Change-Maker?

Marketers should always be on the edge of the go-to-market, right? It's why if you're in AI or any kind of team and you're not interested in AI, it's kind of like being in an office when the computers come out. You need to shift your mindset into how do I actually build a growth mindset, a learning mindset? And if you're on a team with other people that don't have that mindset, you need to push them to get there because you can't be the leader without that fundamental ability to learn.

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