Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills
Up Next In Commerce
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How to Transact a Purchase on Tick Tok Through Your Shop?
We love looking at denac is not just ta transaction, which allot peoplo justs think about, but as kind of a one o one kind of directo consumer engagement model. And so if we can transact a purchase on tick tock through our shop, if i set up, we now have a great relationship with that consumer. As we move commerce more closely and independently into the social platforms, i think it ol e really interesting to see ando what belongs, gevity and kind of loyalty model look like. But for now, we're a really good spot,. Because we're creating that ont o one d to s type relationship with these consumers and in driving personalize
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