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Shane Neman - Serial Entrepreneur & Founder of Neman Ventures | The Business of Partying

Success Story with Scott D. Clary

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Innovating Halloween: The Digital Marketing Revolution

This chapter explores the groundbreaking digital marketing strategies used to organize a Halloween party, highlighting the creation of an event website and a unique entry code system. It emphasizes the successful implementation of email marketing and data analytics to boost ticket sales and profitability, particularly during high-demand holidays. Additionally, the discussion covers the complexities, risks, and financial dynamics of organizing large-scale events in a post-COVID landscape.

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