BDTP. Email Strategy with Samar Owais
UI Breakfast: UI/UX Design and Product Strategy
SaaS Companies - How to Turn an Email List Into Something More Personable?
SAS CEO says it's hard to sell a SaaS company to an email list. He suggests asking yourself why are we sending this email? What action do we want the user to take? And finally, what email are we going to send them next? "When you have answers to these questions, it becomes a lot more easier to plan," he adds.
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