Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Marketecture: Get Smart. Fast.
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Reevaluating DSPs in the Era of Connected TV Advertising
This chapter explores the differing strategies that small and large companies utilize in TV advertising, focusing on essential metrics like reach and frequency for larger firms. It critiques current programmatic models and advocates for direct integrations with publishers to enhance budget transparency and reduce fraud.
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