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9min chapter
Abercrombie is back
Today, Explained
Abercrombie's Rebranding and Comeback
The chapter explores Abercrombie's transformation towards inclusivity, diversity, and functionality in its designs, emphasizing well-fitting jeans for all body types. By focusing on quality, fit, and targeting a specific audience, Abercrombie successfully rebranded and made a comeback in the market, achieving significant revenue growth.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode