The Biggest Challenge for Start Up Leaders?

You've said that leadership is an unnatural act because you've witnessed it, helping ceos commit the unnatural act of leadership for over two decades. Now, what is the biggest challenge founders and start up leaders face? Start up founders have to face the challenge of the scale of their business being extremely rapid. That requires them to grow rown leadership style, their own behavior style, their change and adaptation at a velocity which is just enormously hard to do.