Sesame Street

For 11 minutes of the episode, Clifford and the other dogs were like, oh, we can't play with that dog. Afterwards, a researcher asked young kids, you know, these are again, five to seven year olds, what they thought. And they were all their message. The takeaway was we could catch what that dog had. Then the researchers took out the 11 minutes, put something random in it, and then got to the conclusion and the kids actually got the message of the show.