The Power of Beauty

Ethan: I'd like to touch upon Iran's talk also, Iran from Adaptive Path. She was saying that the experience of content is uniquely tied together with how it is presented. We talk a lot about content first, and that content has to live in many forms,. But we don't talk about how important it is to actually display that content in a beautiful manner at the end. Ethan: That's why you guys came up with a performance budget idea, didn't you? You even got credited with that in the talk today.