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Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print

The CMO Podcast

CHAPTER

Exploring Community Building, Marketing Principles, and Commercial Success for CMOs

This chapter explores the crucial role that marketing plays in modern business, focusing on community building, data-driven decision-making, and effective storytelling. It also highlights the importance of CMOs embodying clear leadership and bold marketing strategies for achieving commercial success.

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