4min chapter

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Craig Brommers, CMO American Eagle Takes On The Metaverse: Best of Conversations with CommerceNext #podcast

The Voice of Retail

CHAPTER

The Metaverse of Table Stakes and Differentiators

The American Eagle brand has a panel of 2000 customers, age 15 to 25 that we can ask any question. We have the best damn customer insights team in our industry and it is a privilege to work with this crew. So I think it's the, it's, as always the customer is first and should be. And we follow their lead and the lead of Gen Z and Gen Alpha behind that is this fidget tool expression of themselves. After two years of unprecedented growth, some think e-commerce has hit its peak. As businesses look to enter the next year, e-commerce growth, COMEX serves as a guide to get the next.

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