If you can own someone's bias, you eventually own their behavior. You take a example of crooked hilary as a mean, defeat crooked HILARY. The campaign in the logo was made by cambridge and l they invent that,. But the phrase came from trump when he first said it. Every time you look at hilary, see her as crooked. Everytime you see joe byden, see there as sleepy. And every time you see ted crewz, see him as lying. I go a little bit more into that in my book.