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Greg Bettinelli of Upfront Ventures on 'Walking Tall', Large Secondary Markets, and Innovation (EP.168)
Panic with Friends - Howard Lindzon
Using Story Telling to Convince People to Buy Things They Don't Know They Want
I love the idea of using story telling to convince people to buy things they didn't know they wanted. There is so much smart money going but right now it's primarily at the height, like the big funds. I talk about fire, literally and segatively, there's so much happening around how consumers or businesses are changing their behaviors because of climate. And i'm very founder driven. React to finding great teams with unique really what i call founder or market fit.
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