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236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
The Importance of Imperfection in Craft Brewing
When it comes down to very small businesses, and I think that's where you're going with this Chris, is authenticity and imperfection. You see this in beauty, whereby perfection as depicted by advertising from the likes of Victoria's Secret 10 years ago is no longer okay. In craft, in a very small business, I think you'll have to be proud of the fact that this batch might taste a little bit different from the batch you did yesterday, or last week, or month ago. And that's where imperfect is perfect, is the authenticity. That's what I want from a local brewery. Tell me that you understand me and help me transform in who I want to become. It
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