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Bloomberg Businessweek Weekend - February 10th, 2023
Bloomberg Businessweek
Why Do Athletes Cheat?
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There's an entire chapter in your book dedicated to cheating. And it talks about Lance Armstrong and the way that it asks the question about whether or not you can actually win the Tour de France if you're not doping. I like to think the chapter is about why they cheat and lie. They cheat and lie because the incentives there are very strong.
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