4min chapter

Marketing Week cover image

Marketing and Machines: Strategy and tactics

Marketing Week

CHAPTER

Is Machine Learning Going to Change Logistics?

Machine learning is going to have a huge impact in logistics over all, says Ithik. Don't meddle with campaigns once they're set up and allow machines to go through that learning phase of targeting audiences. maximise the signals you are collecting by using pixtles across your dislica system. If there was one piece of advice that you've learnt from working at brands or clients that you'd want to impart, what would it be?

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