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5min chapter
The Art of SaaS Investing (with Jake Saper, Partner at Emergence Capital)
ACQ2 by Acquired
Are You Pricing Too Low?
Pricing is important, but we also tell them not to overthink it. We spend a lot of time with our companies helping them think through pricing models. For vertical companies that have a well connected buyer set, it's really dangerous to price too low up front. Cloud companies, we believe that it's really important to hold the line up front. And generally speaking, folks can charge anywhere between ten and 25% or what they're creating.
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