Is There Still a Struggle in Your Life?

Jennifer Spivak is our guest for the 312th episode of The Copywriter Club Podcast. Jennifer is the CEO and founder of The AdGirls Agency, and she’s helped hundreds of businesses generate millions of dollars on Facebook and Instagram with the use of simple funnels. In this episode, she breaks down her funnel process and how copywriters can implement a low ad-spend approach to lead generation. Here’s how the conversation went: How Jennifer got into the entrepreneurial space and her mission behind her business. Getting out of an abusive relationship and how $1500 saved her life. How she grew her business through organic relationships and virtual door knocking. Why she set up one simple ad to book a call with her and how it turned out. Is it a good idea to turn your business into an agency? When this happens… It’s time to make a business pivot. Her team of 16 and how each position allows for her to step into her visionary role. What she would do differently if she was starting her business over. Her system and process for hiring and how to find out who would be a good fit for your team. Do you need a business partner? Split of equity – what’s that conversation like? Integrator role vs visionary role – what’s the difference and what are each responsible for? What NOT to do in your funnel and how to get chosen as the no-brainer choice. Her 4 messaging buckets to build relationships quickly and effectively. What if you don’t have a large budget for ads? The better follow-up method when someone books a call with you. The benefits of having a simple funnel in place… Call it the easy, lazy marketing approach. Switches and changes you might need to make to step into the visionary role in your business. Struggles of a 7-figure business owner and navigating new businesses. Why you should throw your timeline out the window and do this instead. Don’t wait to listen (or read) this episode. The people and stuff we mentioned on the show: Join the P7 Client Attraction Pipeline The Copywriter Think Tank Kira’s website Rob’s website Jennifer's Forbes article  Jennifer's website Join Million Dollar Agency and use code "copywriterclub" for 25% off. The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 54 Episode 64 Episode 203 Full Transcript: Rob Marsh:  If you've been in the marketing world for more than a few days, you've probably heard the idea that you need a funnel. After all, a single funnel that reliably brings the right clients to your business is the difference between feast and famine and working with clients that you love versus working with those who tax your patience and drive you crazy. Our guest for this episode of The Copywriter Club podcast is Jenn Spivak, the founder of The Ad Girls agency. Jenn's take on creating a great funnel that attracts ideal clients is different from the approach of almost every other expert that we know and, in the second half of this interview, she broke it all down so that you can borrow her approach for your business. Before we share that, Jenn also talked about building her agency, how she hires the various roles on her team and a lot more. We covered a lot of ground in this interview, so stick around because this one has dozens of insights that are going to help you in your own business. Kira Hug:  Before we jump into our interview with Jenn, this podcast is sponsored by the P7 Client Attraction Pipeline. If you haven't heard about it and you have no idea what's going on with P7, there's still one day to jump inside before we officially start this intensive on Thursday, and if you're like, "I don't know what this is. What's P7? What does this mean?" we'll give you an idea of what it's all about. After talking to hundreds of copywriters over the last five years, Rob and I recognized one of the biggest problems for copywriters is finding clients consistently with a dependable flow of clients. Rob, you and I created this pipeline to help solve this big problem for copywriters. The problem is booking clients consistently, prospecting, creating the space to even do that, and what we noticed is that, even though copywriters like us know that it's important to prospect and to send cold emails so you constantly have a flow of leads that you can turn into clients, even though we all are smart, we know this, there's still a gap there because it's not happening. It's not happening for the majority of copywriters we speak to, and so you and I sat down and tried to figure out why is this not happening for copywriters, and what's getting in the way. Kira Hug:  What we discovered is that, as copywriters, we're not building this into our daily routine. We're thinking that we're going to book time to batch cold emails, and then it doesn't happen because we prioritize our client work over our own business and also, we're all pretty overwhelmed dealing with business responsibilities, personal responsibilities, families. If we don't prioritize it and have a system with every single step along the way broken down so we can just jump into it easily, it's not going to happen, so we've put this together in this 30-day intensive so that you can have a system you can depend on to book clients consistently, to even have fun doing it so it feels like it's part of your routine and it's not something that you have to necessarily batch or wake up early to do, it could just be part of your day. Rob Marsh:  It includes everything that you need to find your ideal clients and, not just your ideal clients, your dream clients, the clients that you really want to work with, identify the problem that you can solve for them, create a pitch and a product or service that they can say yes to very easily. It includes templates, more than 20 different templates that you can use to reach out to clients. Whether it's to pitch or create a relationship on LinkedIn, via email, on Instagram, direct messaging on Facebook, however it is, lots and lots of templates, and then we talk through the difference between an MVP pitch and a GOAT pitch and when you want to use each one. What we heard back from copywriters who went through this workshop series a couple of months ago is that they finally realized how to make pitching doable, how to fit it into their schedule, but also how much time they needed to spend on a particular pitch and when they should put in a ton of effort versus just a little bit of effort. Both of them work to connect with clients. If you are looking for better clients, if you're struggling with feast-and-famine cycles, if pitching has always been a struggle, but you need clients and want to connect with people who can give you good work, the P7 Client Attraction Pipeline workshops will help you solve that problem, so definitely check out the link at bitly/tcc, that's capital T, capital C, capital C, pitch, and you'll find some details there that can tell you more. Kira Hug:  Yeah, and one last thing that I will say is that we're currently offering it for the last time at the lowest price. It's actually at the beta price. Even though this technically isn't beta because we've already launched it, we already ran it with the first cohort, we've proved that it worked, but we're still offering it at the beta price, and so you can jump in for the final time at that price before it jumps up next time we launch it as we continue to improve the program. Rob Marsh:  Okay, let's get into the interview with Jenn. Jennifer Spivak:  It's maybe a bit of an unexpected story, but I actually ended up starting my business towards the end of 2014 because of something that I realized I was really passionate about, which was putting more money into the hands of more women. This actually comes from being in a physically abusive relationship in my early 20s. I was really, really fortunate, all things considered, to be able to get out and move on with my life in the way that I was able to and in getting involved with domestic violence advocacy work. After that relationship, I learned that my experience was really uncommon and that the reason it was so easy for me was because I had access to money. I just happened to have $1,500 saved in an account that my abuser didn't know about, and that was literally potentially life or death, and so, I learned that financial abuse is actually present in 99% of domestic-violence relationships. I had gone to school for marketing and I was really good at it, and I felt really, really, again, passionate about we've got to put more money in the hands of more women because, at minimum, it means never needing to be beholden to anybody, but, on a macro level, it can sometimes be a matter of life or death, and so I brought those two things together, the marketing and that mission, and I built The Ad Girls agency which, yes, is an advertising agency, but we use Facebook and Instagram ads as a tool to grow people's businesses. Really, our purpose is financially empowering as many women business owners as possible. Rob Marsh:  We're going to link in our show notes one of the articles that you shared about that experience you had, but can we stop for just a second? As you mentioned, not everybody has access to these kinds of resources who may be in an abusive relationship, and while it's primarily women, there are some men, not as many clearly, but are there resources, Jenn, that you could maybe share with us or share with our audience if they're not in a situation to get away, you're in an abusive situation, what can people do with that first step to get help, clearly, an important topic and one we don't want to just gloss over and say, "Oh, this happened, and everybody's going to be fine"? Jennifer Spivak:  Yeah. I love that, Robin. Thank you for that.