This is the whole this is the whole influence or segment of the market. People have relationships to them that are much more like a friend. Rache's very lucky in that she got in on this early. And around this period, around two thousand eight 20 15, it's very obvious that she wants to catapult hersel to some sort of influenceor status - even though that doesn't exist yet. This is very clearly what she's going for and she tries like three different approaches to getting there.