Ecommerce Playbook: Numbers, Struggles & Growth cover image

A Google Rep Shares His Secrets

Ecommerce Playbook: Numbers, Struggles & Growth

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I'm Aggressively Trying to Make That Happen Internally

I think we have a ton of smart people here who understand the Google ads product and how it works, but don't necessarily have a good enough understanding of retail and e-commerce. I'm aggressively trying to make that happen internally. A lot of people either just ignore because they're being asked to do tedious things that don't really matter to their business. The recommendation is to stop doing something like stop the spend. It's not profitable for you. This isn't going to generate money.

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