Shopify

In the early days of Shopify, we had third party app developers that were basically doing mobile web optimizations of an online store. So there's going to be times where, and we've been honest about that to say like, that definition is dynamic, it's going to change. The best app developers that have been on the platform in some cases since day one, they've always found opportunities to add more value. But I think on audiences, this has been a really interesting kind of effort to watch because it feels like merchants love this. And now when you're buying ads on Facebook or Google or Instagram, when you upload your product descriptions and your metadata and photography of the product, you

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