MSNBC's Evolution in a Shifting Media Landscape

This chapter explores MSNBC's struggle to adapt to a rapidly changing media environment, focusing on its shift from straightforward news to a more partisan approach. It discusses the impact of identity politics on the network, especially during the 2016 elections, and how this alienated some of its audience. The analysis highlights the challenges traditional media outlets face in connecting with younger, digital-savvy viewers and the implications of corporate interests on their programming and credibility.