MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How To Translate CX Into Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Enhancing Customer Experience for Business Growth

This chapter explores the critical link between customer experience and business growth, highlighting the importance of customer retention over acquisition. It advocates for a holistic approach that integrates people, processes, and technology to enhance customer loyalty, particularly in B2B contexts.

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