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Scott Galloway vs Rory Sutherland - is the era of brand over?

Uncensored CMO

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Redefining Branding in the Modern Age

This chapter explores the shift in branding strategies in response to changing consumer behavior and technology, emphasizing the importance of product innovation over traditional marketing. It specifically analyzes McDonald's approach to brand perception, illustrating how reliability and consistency can overshadow the need for superior quality.

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