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24min chapter
The Architecture of Scale: Building a $200m Business | David Segal
The Knowledge Project with Shane Parrish
Journey from McGill to Entrepreneurship in the Tea Industry
The chapter follows the speaker's transition from graduating from McGill to embarking on entrepreneurial ventures in the tea industry. It explores their experiences with data analytics in fitting rooms, working in the clothing business, and ultimately founding Firebelly tea with a focus on premium, natural ingredients. The narrative highlights the speaker's passion for tea rituals, the evolution of the tea industry with technology, and the strategic approach to offering high-quality loose-leaf tea to niche audiences.
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