Connecting Emotionally in Legal Marketing

This chapter highlights the significance of authentic communication in marketing, especially within estate planning. It advocates for building emotional connections with clients to enhance trust and effectiveness in conveying the value of services offered.

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In this episode, Steve Fretzin and Michael Liebowitz discuss:

Behavioral neurology and how it relates to business development.
Understanding your business identity and your identity in your business.
Belief alignment, story connection, and the message you are conveying.
Talking about the money and criteria for success early in the discovery process.

Key Takeaways:

All businesses are personal, all great businesses are very personal.
The biggest mistake businesses of all sizes make is talking about what they do, and not what it means.
Start with the outcome, then follow it up with the belief system.
You need to talk about your business in a way that makes people want to work with you.

"We are excellent BS detectors. And what I mean by BS is Belief System. We learn this at a very young age. We intuitively know when someone is saying something they don't really believe." — Michael Liebowitz

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Overture: https://overture.law/

Get Visible: https://www.getvisible.com/

Episode References:

ProVisors: https://provisors.com/
Pivot: https://podcasts.apple.com/us/podcast/piv

About Michael Liebowitz: Michael creates messages that make more money. Lots of business owners struggle finding that one, perfect message that grabs attention, differentiates, and inspires people to want to work with them. My clients hire me to find theirs. He works with consultants and founders to get them saying all the right things in their marketing, networking conversations, and sales calls that generate more business.

The result:

Landing more of their ideal clients faster

Website and marketing is converting

Networking conversations produce results

Sales cycle is shorter

Connect with Michael Liebowitz:

Website: https://www.mindmagnetizer.com/

LinkedIn: https://www.linkedin.com/in/michaeljliebowitz/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve