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Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Behavioral Science Strategies for Action Completion and Understanding Reciprocity
Exploring the impact of reordering questions in application processes to influence behavior and delving into Costco's use of behavioral science with loyalty cards and cultural principles like illusion of progress and reciprocity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode