Being Different Will Make You Stand Out From the Crowd

By being different, one of the easiest ways to stand out, you also will offer an alternative. So if everybody else is offering a similar solutions and you offer a different solution, then you will automatically have more appeal from the audience. The other thing you got to remember about being different is this industry standards produce standard results. Industry norms create normal outcomes. We want extra ordinary, extraordinary, right? We don't want to standardize everything. We want to unlock the extremes of possibility, not just live in the land of standardization.