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Storytelling Secrets: Persuasion Strategies with Judge Carl Aveni

Negotiate Anything

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How to Be a Persuasive Storyteller

Carl Safina: I want to be a persuasive storyteller. He says part of the loss of storytelling has been a function of social media and time pressures in our culture. A really good story, before you talk about the thing, you often talk about the stuff that's around it, he says. "You tap into an emotional response that really is primal," Safina says.

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