2min chapter

Marketing Against The Grain cover image

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

Marketing Against The Grain

CHAPTER

Having Context Matters

The CMO of Starbucks has been there for 21 years. That is playing the long game, right? Like they have context across the entire company. And so when you see great CEOs like Sundar from Google, I think he started as a software engineer back in 2004. The current CEO of Amazon again has been there like 20 odd years. You have context and you've worked across the entire groups. You can add real, real value.

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