2min chapter

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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit

Product Market Fit

CHAPTER

The Role of Press Releases in Startups

I really view myself as a resource for journalists. I was like, do you want to put out a press release on that and go right ahead? But I don't know if that's newsworthy. And this goes on both sides from the agency side as well as from the company from the marketer side. Part of the job of the agency or of the PR professional is to tell the client or telling your CEO that something is not newsworthy.

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