3min chapter

Patented: History of Inventions cover image

Online Advertising

Patented: History of Inventions

CHAPTER

Is There Something Uniquely Bad About Online Advertising?

The author of Subprime Attention Crisis argues that online advertising is just as bad as all the former versions of advertising, right? We've just never known whether that's very effective. I think your radio jingle is if anything much more effective than 90% of ads that actually run, because you still remember it years and years later.

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