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How one small idea led to $1 million of paid water bills | Tiffani Ashley Bell
TED Tech
The Importance of Seeing Problems
In the first 40 or so days of doing this, we paid over $100,000 in water bills by just simply sending people directly to the utility company's website. It should be abundantly clear that whatever you do doesn't actually have to be perfect. People will see you walking the walk and they'll understand that that compassion is contagious.
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