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3min chapter
Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
How to Build a Storytelling Structure for a Sales Pitch
"There's just too many gaps. So there's no way to kind of paint a picture of the market and your place in it," he says. "And then there are another couple of key sales things that don't kind of work in there." Can we build a storytelling structure that makes sense for a sales pitch? Obviously, I think we can. Otherwise, I wouldn't be here talking about this stuff.
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