301 - Generating Customer Insights in a Cookieless World | Adweek Webinar
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How to Make the Case for a B2B Company?
The first thing for everyone to understand is that these activities are not untrackable. They're just untraceable with the methods that you use right now, Right? We talked about for 20 minutes in this banar about op opportunities that we've unlocked and rolled out at more than 30 b to b sass companies. And like for our data, for instance, forty seven % of our revenue gets, it gets attributed through what customers say to a podcast,. which would equate to more than 15 million dollars this year.
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