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The love affair between brands and consumers

The Hustle Daily Show

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The Importance of Brand Vision and Customer Focus

This chapter emphasizes the importance of brands focusing on their own vision and direction rather than trying to cater to everyone. It highlights the mindset of Rick Rubin and how brands can adopt this approach. It also discusses the importance of understanding customer needs and providing a clear value proposition, using examples from New Balance, Spotify, and Timberland.

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