Channels with Peter Kafka cover image

On the hunt for media optimism, with Semafor’s Ben Smith and The Rebooting’s Brian Morrissey

Channels with Peter Kafka

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The Role of AI in Managing Brand Decline

This chapter examines how AI influences struggling brands, dubbed 'zombie brands', and the capitalist strategies in managing their decline. It highlights the expected reduction in SEO businesses due to shifting market dynamics and underscores the importance of trust and security in business, culminating in a sponsorship message about automation in compliance.

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