How to Develop a Premise

In this era where AI is nipping at the heels of our marketing careers, there is no more important idea than defining how you fit into this new eco-system, or, ad Jay Acunzo puts it, "What is the gist of you?" Jay and Mark Schaefer take a deep dive into the meaning of brand and personal relevance in a world exploding with new creative output. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at  https://jayacunzo.com/unthinkable-podcast