2min chapter

The Marketing Companion cover image

What is the gist of YOU? Relevance in the AI world

The Marketing Companion

CHAPTER

How to Develop a Premise

Sally Kohn: Show hosts get into trouble when they try to present themselves as the "permanence" of a show. She says it's hard for people to go, Oh my gosh, this is totally for me if you're just going to interview others generically. Kohn: So how has this concept of developing your premise or the gist of you changed in the light of AI? Has it changed your framework about this at all?

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