Energy Drinks
Nerd of Mouth
00:00
What's the Story of Hanson's Juice?
Before monster was monster, it was Hanson's juices, a fresh juice company coming out of California. In 1998, the year they released their knockoff Red Bull, they saw their largest year to year growth up until that point. The first thing they come up with is size as a key differentiator because when it comes down to it, sugar, water and carbon dioxide and caffeine are not very expensive.
Transcript
Play full episode
