Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How Aurora Solar found product-market fit: Chris Hopper on bootstrapping climate tech

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

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Building Early Momentum in Climate Tech

This chapter examines the initial strategies employed to attract the first hundred customers in the climate tech sector, emphasizing personal engagement and feedback for product improvement. It highlights the crucial role of understanding customer workflows and challenges faced during the fundraising journey from 2013 to 2019. The discussion also reflects on the significance of aligning with the right investors who understand the market potential without solely relying on regulatory changes.

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