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Capcom & Netmarble Earnings / Supercell’s Letter / Game Acquisitions - Roundtable

Naavik Gaming Podcast

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Are These Niche Influencers as Important as the Mass Market?

Gen Z prefers to identify with content that nobody is talking about. Developers should not shy away from going for smaller influencers, even if they don't have the biggest budget," he says. "There are still like the niche influencers still playing it and kind of keeping it alive"

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