16. Billionaire heirs, the money behind football, and the future of the Body Shop
The Rest Is Money
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The Financial Troubles of Wilco and the Potential Value of its Brand
This chapter explores the financial troubles of Wilco, its comparison to Body Shop, and the potential value of the Wilco brand. It also discusses the purchase of Wilco's brand by The Range and the importance of providing a good service to avoid business failure.
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