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This Much I Learned: Eve's Cheryl Calverley on her year as CEO

The Marketing Week Podcast

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Are There Any Ways to Make a Cos in Business?

i wondered if mor martas should be thinking about making that step up to th s o level. And do you think there are things that they could do to make this a reality? i'm very lucky that i have stepped up into the sa roll, but i have continued to act as c m o in this business. I don't know how ready i would be to be, i see a year in a business and have a some one else be the c m o. It is very difficult to leave a lifetime'f passionin in consumers and products and advertising behind. You need to embrace a market which will embrace a product centric, consumer centric, brand centric business.

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