286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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Are You Running the Ship for 90 Days Before You Report on It?
Likeit: I was curious your thoughts on presenting, in that same grain of thought, presenting to the board or executive team leading indicators. If we're not doing the whole life cycle waterfall, will we be some leading indicator? Likeit: You better have been running that programm for at least 90 days before you ever talk to the board about leading indicators. And if they're asking you to report on it in a shorter time window, educate them on why that doesn't make sense.
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