Understanding Spend vs. aMER, and Spending Power
Ecommerce Playbook: Numbers, Struggles & Growth
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Optimizing Budget Strategies in Ecommerce
This chapter explores the spend versus AMER model for effective forecasting and budget planning in ecommerce, emphasizing clean data and business objectives. It addresses the relationship between spending and contribution margins, revealing how incremental budget adjustments can impact profitability and long-term customer value. By analyzing various financial strategies, the discussion provides valuable insights into optimizing spending decisions for brand growth.
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