Keys To The Shop : Equipping Coffee Shop Leaders cover image

367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman

Keys To The Shop : Equipping Coffee Shop Leaders

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How Much Branding Is Too Much?

People want an experience that feels real, and they a want things that are sort of genuine and trustworthy. So one of the words that keeps coming up is, you know, that striving for authenticity so kind of can ground the brand, in the design, in the local culture and and history. There's lots of examples where things just evolve and it works out beautifully. A lot of people are rejecting kind of brands an design that sort of feel prescribed and feel sort of corporate,. And they're looking for more local and and things that feel authentic.

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