Booknotes+ Mark Vonnegut, "The Heart of Caring"
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The Tone of Voice Is Quite a Bit Different
Six point five billion dollars in television ads from pharmacutics telling us about mystery drugs, right? And very few of drugs that are advertised are less than 50 thousand dollars a year. But still, the patient will come in to a doctor's office and say, i need the purple pill. They don't know what the purple pill is or what it does, but they've been scammed into thinking that they need these very expensive medicines.
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